We Survived Sexism: A Look Back at the “Mad Men” Era

There’s a lot of nostalgia in aging America – nostalgia for a time when… well, when we were younger. So, with the return of the lauded series “Mad Men” to TV and computer screens this month (season 6 starts on the 7th; Netflix recently made available season 5), we’re taking a look back at the world of women as portrayed in the commercials and print advertisements of the 1960s – the era of “Mad Men”‘s Don Draper and the burgeoning ad industry.

What we saw was even more pronounced than “Mad Men”‘s portrayal: In the ’60s, boobs were so powerful, they could force hapless men to buy everything from shoe polish to Xerox copiers – even ovens. And yet as idealized by the ad industry, we 60s girls were dizzy, easily seduced trifles whose biggest fears were getting fat and making bad coffee.

Nostalgia? We don’t think so.

Take a look at this collection of “Mad Men”-era ads – a sometimes fun, often creepy stroll down Memory Lane.

Boot Polish

The headline on this Griffin polish ad: “Just watch the Microsheen shines go by.” My!  (On a side note: Remember the days before pantyhose?)

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Cigars

This concert violinist (read: modern girl) likes to relax after work and listen to folk music – preferably on  this guy’s sofa. Should he offer her a Tiparillo cigar? “After all, if she likes the offer, she might start to play.”

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This version, which features a librarian, advises the guy to fumble with the matches until his date grabs them to light her own smoke – because then “she’ll have to put down the book.”

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Ovens

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“The beauty photographed above is strategically stacked,” this Thermador ad copy reads. (Though women were the ones cooking, men were the ones paying for ovens, so naturally they got to pick them.)

 

Copiers

If you’re a secretary with a voice like Marilyn Monroe’s, why not wear a cocktail dress to work? The secretary in this Xerox ad is proud to be able to keep her job despite the fact that she’s unable to type, take notes and file, and refuses to sharpen pencils. How does she keep her boss happy? She knows how to push “the big button.”

 

Soda 

The girls girl-watchers watch watch their weight – so the girl-watchers will keep watching them, presumably. At least, that what this Pepsi commercial says.

 

Cereal

Back in the ’60s, we could stay thin without going on a starvation diet if we ate Size 8 – the cereal. Of course, all these models would be size zeroes by today’s standards.

 

Men’s socks

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“It’s nice to have a girl around the house.” Leggs didn’t worry about alienating its main customers – us, to whom the company was pitching pantyhose – when it made this ad for Leggs men’s sox.

 

Men’s Shoes

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‘Nuff said.

 

Beer

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Women’s butts were there for the grabbing…

 

Coffee

…Unless the woman in question makes a lousy cup of coffee – in which case…

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Airlines

In the early ’70s, National Airlines launched a series of commercials in which a gorgeous stewardess urged viewers to “Fly Me.” In one version, busty blonde Ingrid invited viewers to “admire my big twin engines.” Feminists finally picketed National headquarters carrying signs that read, “Go Fly Yourself, National.”

The ’60s were over.

So, ladies. We resisted all those sexist images of ourselves. Seems like we should be able to shed the ageist ones, don’t you think?

Share your thoughts in the comments box below!

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12 comments
  • Paul
    REPLY

    Well most of the real good old fashioned women years ago were the very best of all which made love very easy to find for the men that were really looking to meet women which unfortunately most women today are so very horrible to meet with a very rotten personality to go along with it as well. What in the world happened to the women of today? It is very obvious why so many of us good innocent men can’t meet a good woman to settle down with since most of them don’t even have any respect for us men at all. It has become so very dangerous for many of us men trying to start a normal conversation with a woman that will attract us since many of times unfortunately they will Curse at us for no reason at all which makes these type of very pathetic low life loser women very sad altogether now. This really did happen to me and other friends that i know which doesn’t make any sense at all for women to behave this way now. There are a lot of very mentally disturbed women nowadays which has become so very scary for many of us good innocent men trying to meet women now since we really Can’t even blame ourselves at all now. Just look at all of these very stupid Reality TV shows that they have on now as well as Social Media that has really Changed these women for the worst of all these days. Most of the women in the past were Never Ever like this at all and were the very complete opposite of what they’re today. No wonder why many men Can’t meet a good normal woman anymore now since they’re definitely very much to blame today. Oh boy, do i really wish that i could’ve been born many years earlier which many of us men could’ve easily been married with our own good wife and family as well instead of still being Single And Alone today.

  • Spoiledgirl
    REPLY

    I love the Mad Men series but I cringe while watching it, seeing how women where treated, considered stupid and almost useless (besides men’s pleasure and breeding and even that didnt seem much appreciated let alone respected). It seems like hell in earth to me, thank god I wasn’t born until the 80’s! I’m so grateful for those women before me who fought hard to make things better for the rest of us.

  • Terrence Duren
    REPLY

    Ok…now look at what’s going on today….men are becoming emasculated……. less than 30 percent of young people are fit enough to serve in the Armed Forces….. we have different issues today.

  • Xaviersx
    REPLY

    There are a lot of bitter men now who don’t have that by-gone era to play top of the food chain and master of the domain, they have to deal with women and ethnic groups on a level of legally equal and it just burns them inside that they can’t return the world to the way it favored them . . and along the way they will not work with making equality work. It’s not a man’s world, it’s hardly a human’s world with how inhumane people continue to treat each other throughout the centuries, and seen keenly in media / advertisements. There’s still a ways to go.

  • Jmillie
    REPLY

    Who recruited these commentors? I was 14 in 1965 and would like to tell the men to please go kindly fuck off, my grandaughter is a neurologist and I am sure she makes far more than you do. Sorry that, even in this day, men are threatened by that. Oh, and I was married to my first husband who wanted me to stay at home, cook for him and breed at 16 — and divorced by 20. Best decision I ever made.

  • Clint
    REPLY

    We survived an era where the residents of this
    Country had family values and married actually reproduced? Amazing! However we will not survive current values where most caucasion women see no value in children and children are aborted or not even conceived thanks to heavy use of birth control. In 50’s young women actually got married in teen years.. yes 16 was not unusual. Todays youth imagines adulthood is something that happens in late 30’s or early 40’s. By which time it is too late. A society that does not have family values ( meaning they actually reproduce at replacement levels) can not continue to exist. Immigration is not the answer as immigrants do not have values of the western world!

  • Alan S
    REPLY

    I don’t understand the problem. At the time, women did not mind this. Only now are we so focused on the sexism. Women got alot out of being feminine then.

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