Back in 2011, the British over-50 lifestyle and life insurance outfit Saga (think AARP with an English accent) launched a contest for the organization’s 60th birthday: Called “Being 50,” the contest sought short videos that challenged conceptions of aging and promoted understanding between generations.
The winner was this film by London-based commercial filmmaker Tadas Vidmantas. Its message: People don’t have sell-by dates. It’s a great message whether you’re 60-something or 30-something.
Last week, Vidmantas’s video went viral via the social site Upworthy, which specializes in finding highly emotional feel-good and get-mad videos that people will want to share.
Go ahead – share this!