COMMENTS

18 responses to “Is This the Beginning of the End of Ageist Advertising?”

1. Someone please supply the name of the grey-haired woman in the Dove Chocolate commercial with Edith Piaf soundtrack.

   Reply to Peggy Widder

   1. I think it’s Cindy Joseph.

      Reply to Lewis C Emanuel

2. I hate seeing wrinkled old people in ads. I can look in the mirror and see that!

   Reply to Jenny Harris

   1. I love this ad. While I see nothing insulting about showing a senior woman surrounded with grandchildren, the truth is that not every older person is a grandparent, and you are not necessarily defined by that. It is a reflection of a life passionately lived. Wistful about her youth perhaps, but not despairing. This is my favorite of all the senior ads, and one of my favorite ads period.

      Reply to Marlene Smith

      1. I’m 100% with your opinion. Bravo!

3. Who is the gray haired lady in the dove candy commercial?

   Reply to Judith mullins

   1. I would like to know myself ???

      Reply to Thomas Goodman

4. Wang Deshun is fabulous. And Grandma. Now all we need is a few who are not so clearly within the norms for weight…but who gets everything? Fat prejudice is the last to go.

   Reply to Judy Kerman

5. These ads are fabulous! Yes, next time, please give a name to the grandmother. Love the Dove ad and how this girl grows into a free spirited teen, young woman and beyond and is not consumed by fashion, men, or children. Kudos to all on the ad team!

   Reply to Betsy

6. Why do you read ads?

   Reply to Roberta Finke

7. Straws in the wind perhaps but signs of change for the ad world and the viewing public – that’s us.. All to the good, and even more impressive because they are in significantly different areas of marketing. I’m an optimist and think the message is getting through.

   Reply to Maurice Hodgen

8. Well thought out ads, Now can we banish the kardashian foe one year?

   Reply to patrick Donovan

9. All these ads are so refreshing! What a relief! Completely agree about “Grandma,” but I love her role in the building, and I love the fact that the admakers catch themselves almost saying “even Grandma can do it,” making a point of the ageism of that phrase. So good for them! Love Deshun Wang, and totally agree he’s hot! I love the message that it’s never too late — just keep going, keep pursuing your dreams. Not dead yet! :)

   Reply to Theresa

10. I liked them all. What a refreshing change from all the ads for expensive “anti-aging” products that don’t work, remedies for various ailments possibly associated with aging and medical devices!

    Reply to Elizabeth Rogers

11. I love the hot guy, and I like most of the Dove ad — my only objection is one not shared by most Americans. The Piaf song is spliced, and since I know the words, I found it jarring, particularly the last two lines. The real end refers to a new beginning, not again saying “f*** the past.” (this is the translation of “je m’en fous du passé). And I totally agree that “grandma” is an offensive term, unless used by one’s actual grandchildren. Given her age, she could be a Betty or a Sue or a Nancy or any other names popular among my generation.

    Reply to Emily

12. I don’t watch ads.

    Reply to Roberta Finke

13. Love them all, except you’re right about the grandma in the router commercial. Why doesn’t she have a name? Especially love the Dove commercial. It’s gorgeous and really has nothing to do with age per se, more about freedom.

    Reply to Erica Manfred

14. These ads are certainly better than what was seen 5 to 10 years ago. I think I like the one about the aging Asian gentleman best. What I like about all of them it shows that aging does not limit ambition, tenacity and “Joie de vivre ” I give them thumbs up !

    Reply to Alston Green