DigiDame: Let’s Do Something About Annoying Pop-Ups

This is an ongoing series of posts on digital life and culture from DigiDame, aka Lois Whitman-Hess. 

I spend a good part of my day trying to get rid of ads that pop up on my iPhone screen while I’m trying to read an online newspaper or magazine article. Yes, it happens on internet sites as well. 

I can’t stand it anymore. I see a news or feature headline that interests me, I click on it, and before you know it, an advertisement pops up. I spend the next 20 seconds trying to get rid of it. I pound away on the screen trying to activate the X.


I complain about it to Eliot, who wonders why I get so agitated by pop-up ads. He says commercials on TV bother him way more. I don’t mind TV advertisements. You know they are coming, and you use it to your advantage. You can go to the bathroom, get something to eat, or check out another channel.

Internet ads are much more annoying. You have to exert energy to get rid of them. To be honest, they are counter-productive. More often than not, I close the article and move on to another online activity. 

If you agree with me, let me know in the comments section below. I’ll send all of our comments to Advertising Age or Ad Week.

digidame-lois-whitman-hessA version of this post was first published as “Reading Interrupted” at DigiDame

Lois Whitman-Hess has been in the tech business for 50 years. She has been writing DigiDame every day since 2012 because she loves sharing information about the digital world with people over 55 years of age. 


13 responses to “DigiDame: Let’s Do Something About Annoying Pop-Ups

  1. I SO agree with you. I get extremely angry and purposely I never read the ads at all! And, just as you, when I get seriously annoyed with those incredibly intrusive ads (many of them smacked in the middle of an article) I just forget all about the article altogether. I think their money gluttony defeats their own purpose since people just abandon those sites. Another terrible interference is the series of social networks vertically or horizontally placed covering significant parts all around the articles. Nobody on my computer list reads the ads and also abandons reading the articles under them. :o)

  2. Can’t stand it … If the sites tell me to turn off add blocker I then them off.
    Only had one article in the Wall street journal , that I was really interested in. had to shut them off but found the same
    article on another site withe out the junk covering the page.

  3. I exit web sites that have moving stuff on them — too distracting & annoying. If it’s something I REALLY want to read or see, I tape black construction paper over same.

    You’d think website hosts would get this! After all, we’re not all millennials or teenagers with a seemingly infinite appetite for distraction and wasting time.

  4. Absolutely agree!
    What fustrates me; I clink on a site that I just got interested in. First screen appears and no sooner then my eyes start taking in what they are about or selling, Bam, a pop-up to subscribe. I have NOT had an opportunity to check it out to see if I like it enough. Then to find the ‘close’ or X another ugh. Add to the fustration that it appears to be timed. argggggg Forget it! The interest is killed by the pop-up. Seems like the tactic is counter productive, a marketing blunder.

  5. I usually just close the article or photos that I was trying to read. Some sites I do not even bother to view anymore. On my National Geographic videos, there is usually a short related ad at the start which I do not mind. It is not interrupting what I want to view.

  6. I agree – there have been many times I don’t get to read what I want because of interruptions of advertising or what you think you are going to read turns out to be unrelated?!!

    Talk about wasting time for Modern Technology!

    It is too much for my mind.

    Thank you for giving me somewhere/somehow to address something So Stressful.

  7. Absolutely! And what’s worse are the obstructive banners that have started arriving on non-mobile versions of news sites, saying, “Please keep our paper in business – turn off your ad blocker” and when you do, the page is so densely covered with self-actuating video clips, flickering images, and sneaky hidden links as to be virtually unusable. I simply can’t read most UK regional newspaper sites these days.

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