This is an ongoing series of posts on digital life and culture from DigiDame, aka Lois Whitman-Hess.
I spend a good part of my day trying to get rid of ads that pop up on my iPhone screen while I’m trying to read an online newspaper or magazine article. Yes, it happens on internet sites as well.
I can’t stand it anymore. I see a news or feature headline that interests me, I click on it, and before you know it, an advertisement pops up. I spend the next 20 seconds trying to get rid of it. I pound away on the screen trying to activate the X.
I complain about it to Eliot, who wonders why I get so agitated by pop-up ads. He says commercials on TV bother him way more. I don’t mind TV advertisements. You know they are coming, and you use it to your advantage. You can go to the bathroom, get something to eat, or check out another channel.
Internet ads are much more annoying. You have to exert energy to get rid of them. To be honest, they are counter-productive. More often than not, I close the article and move on to another online activity.
If you agree with me, let me know in the comments section below. I’ll send all of our comments to Advertising Age or Ad Week.
A version of this post was first published as “Reading Interrupted” at DigiDame
Lois Whitman-Hess has been in the tech business for 50 years. She has been writing DigiDame every day since 2012 because she loves sharing information about the digital world with people over 55 years of age.