The Economist: “Pensioners Are an Underrated and Underserved Market”
Senior Planet is featured in article in The Economist that explores the business potential of catering to older adults. An excerpt:
“‘There’s nothing wrong with bingo and chicken,’ says Tom Kamber, before explaining why you won’t find either in the senior centre he runs in Manhattan. Instead, members of the Senior Planet Exploration Centre are given VR goggles and other digital gadgets to play with, though most head straight for a wall of computers to check their Facebook accounts or shop online. A group of 15 seniors, some in their 80s, clad in sportswear, huddle around their fitness coach. People come for classes on starting their own businesses, using smartphones, booking travel on the web and setting up online dating profiles. ‘We just demystify the technology and away they go,’ explains Mr Kamber.”
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