Launch Your Own Website

When the internet was first launched, creating a website was costly and demanded a lot of coding expertise or hiring a web developer. Now, a new website is built every three seconds, which explains why there are 1.09 billion websites on the internet and more accessible ways to create a website.

For Your Consideration

Before launching a website, it’s essential to answer these questions:

• Goals – what do you want to accomplish?
• Audience – who do you want to target?
• Content – will your content be engaging and informational? How frequently will you update your site?
• Budget – how much do you want to spend?

Depending on skill level, experienced freelancers typically charge between $15 and $30 per hour, with some charging upwards of $75 per hour and requiring a minimum number of hours. Upwork estimates the cost of creating a small business website at anywhere from $1,500 to $5,000. This doesn’t include additional line items for maintenance and hosting.

DIY websites are simpler than ever. Thanks to user-friendly platforms and tools, you can bring your online vision to life. Whether you’re a newbie dreaming of a blog or a retired professional plotting a new online venture, there’s a platform for you. Senior Planet explores website builders and e-commerce platforms.

DIY Website Builders 

Website builders are like the microwave oven of the internet. They’re quick, convenient, and perfect for beginners or anyone who wants to create a website without touching a single line of code. You can also purchase your domain from them. With user-friendly interfaces, pre-designed templates, and customization options, website builders are a one-stop shop minus the frustration. Pricing plans range from $4 to $150 per month.

• WordPress.com: There’s a good reason why WordPress powers over 40% of the web! Not to be confused with its sibling, WordPress.org, WordPress.com has a wide range of offerings, making it a preferred choice for individuals, bloggers, small businesses, and even large organizations.
• Wix: Wix is a well-received website builder due to its usable platform and flexibility. With hundreds of customizable templates, a drag-and-drop editor, and a wide range of apps to enhance functionality, Wix is ideal for small businesses, portfolios, and personal blogs.
• Squarespace: Known for its sleek, professional templates and ease of use, Squarespace targets creatives like photographers, artists, and designers who want to unveil their work visually. It includes e-commerce tools for selling online and an option to hire a developer.

E-commerce Platforms – Open for business

If you want to launch an online store, dedicated e-commerce platforms contain all the tools to manage products, process payments, and handle shipping. Prices vary from $29 to $2,300 per month, so you can find the perfect fit for your budget and needs!

• Shopify: Founded in 2006, Shopify is an e-commerce platform for businesses of all sizes. It offers customizable templates, an intuitive interface, and various features for managing your online store.
• BigCommerce: BigCommerce is a robust platform that offers all the essential features for running an online store. It is highly scalable and flexible, catering to the needs of growing businesses.

Thanks to a wide range of platforms, creating a website is now more convenient than ever. Whether you choose a website builder or an e-commerce platform, selecting the best method that fits your goals, skill level, and budget is essential.

Senior Planet is offering its “Website Builders at a Glance” lecture on Sept. 24. Interested in a self-paced course about building your own site? Learn more and sign up for information at seniorplanet.org/googlesites.

Deborah Reale is a digital marketing and communications consultant specializing in social media, analytics, content writing, and editing. Ms. Reale has written for Business Development Magazine, Construction Industry Today, and quoted in Investor’s Business Daily and the book Social Media in Action. She holds a bachelor’s degree in business management and a graduate degree in business administration.

Photo: Luca Sage – Getty Images