Ari Seth Cohen on the Ladies of Advanced Style

This interview was originally published by Senior Planet in December 2013, tied to the release of  “Cohen’s Advanced Style Coloring Book.” We’re reposting an edited version of the Q&A today as the film “Advanced Style,” a documentary by Cohen and director – co-producer Lina Pliolplyte, premieres in NYC. Click here to see a US screening schedule.

One day in late 2013, Ari Seth Cohen was back in his neck of the woods; the young blogger known for his NYC street photography was surrounded by older ladies in leopard, black frills, Hollywood glam  – LA Advanced style! The occasion: a signing of his “Advanced Style: the Coloring Book”  at the South Pasadena boutique Koi.

Cohen is the force behind the megapopular Advanced Style photo blog, which features the photos and stories of stylish older women – and some men – who catch Cohen’s eye on the streets of New York and around the world. Cohen’s photography captures the zest for life that his subjects exude, a bold resistance to invisibility. In his words: “I want people to feel good about their age, dress up, never stop having fun and be joyful.”

“Advanced Style,” Cohen’s best-selling fashion book, was published in 2012; the coloring book followed, featuring 30 original drawings based on the models in his book. It was meant to be a fun, intergenerational activity that children and older adults can share. At the time of this interview, he and co-producer Lina Pliolplyte were finishing their “Advanced Style” documentary.

We spoke with Cohen at Koi, where both staff and visitors were glamorously – and in some cases eccentrically – decked out. It wasn’t long before Cohen grabbed his camera and started shooting his fans.

As a 32-year-old man from the West Coast, what got you started photographing older women in NYC?
My appreciation for older women began with my two grandmothers, who raised me along with my mother. Both were wonderfully stylish, creative and smart. My grandmother Bluma used to look through her drawers of old photographs and her beautiful rhinestone jewelry with me. She encouraged me to be creative at a young age.

My grandmother went to Columbia University and she always told me, You have to move to New York when you get older because that’s where everything creative is happening. So I moved there and noticed all of these wonderful older people on the street, and started photographing them. I’d never taken a photo before! I just wanted to make a connection to older people, and this personal project turned into a career, so it’s pretty cool.

How did the blog come about?
I didn’t even have a camera – I had to borrow my roommate’s to take photos of the people I met on the street. They had such inspiring stories, and I needed to share them with the world. There was also a lack of representation for older women in fashion and media from what I saw. All of these ladies could be in advertising campaigns. I’d seen street-style blogs and worked in fashion before, so a blog was the next logical step.

From Advanced Style by Ari Seth Cohen, published by powerHouse Books
From Advanced Style by Ari Seth Cohen, published by powerHouse Books
From Advanced Style by Ari Seth Cohen, published by powerHouse Books
From Advanced Style by Ari Seth Cohen, published by powerHouse Books


You takes a lot of pictures of a particular group of New York ladies, but you also do reportage when you notice someone in the street. How do you decide whom to shoot? What are you looking for?
I think I’m drawn to a strong sense of personal style. I shoot almost five times a week on the street and I look for different things, from classic elegance to eccentricity to just something I’m drawn to – a lot of it is personal expression and vitality. And yes, over the course of five years, there are certain women I’ve grown close to. I’ve noticed they really have a strong point of view and are inspiring to other women – from teenage girls to older women.

Can you tell us a little more about the women you’ve grown close to?

There’s one woman, Ilona, who’s 93 and lives in the West Village. She climbs three flights of steps every day. She’s an artist who painted the Kennedy children. At 80-something she started to do a cabaret act and is now a cabaret singer – she’s really incredible. She has long eyelashes that she makes from her own hair.

Ruth Kobin does Pilates at 102. She introduced me to Bananagrams (a game like Scrabble) and beat me three times. She’s so with it, she still lives by herself. She says watching football and playing Bananagrams keeps her going.  And so does the Pilates. They’re all incredible.

© 2013 Jeff Abbit
Ari Seth Cohen with Debra Rapoport © 2013 Jeff Abbit


You also shoot older men of style. Do they respond differently to your request to photograph them than women do?
My grandfather, who was an extraordinary dresser, thought about style more as a way to present himself to the world, rather than thinking about making a fashion statement. They react like my grandfather – they’re more into presentation than fashion.

Do you have any funny stories about things that have happened when you, a young guy, approach older ladies on the street?
Oh God, there are a lot of funny stories. There’s one lady who’s one of the most elegant women in New York. I had to take her photo. This is how she describes our first encounter in Connecticut:

I was walking down the street with my friend and this young guy was following us. And I said, Why is this meshuganah (crazy in Yiddish) guy following me?  Then we crossed the street and he crossed the street. Again I turned to my friend and said, Why is this guy following us?! My friend, who recognized Ari, says, That’s Ari Cohen. So I say, Who the f*#!  is Ari Cohen?

But I did get to photograph her.

A few months later she said one of the most beautiful things about what I do: “Ari took us from over the hill to on top of the hill looking over everyone else. Looking down on everyone else.”  I thought that was so cool. She went from thinking I was crazy to loving my work.

How has photographing these women shaped your perception of aging?
It’s shown me that many of these women have more energy than I do, really!  There’s a woman, Joy, who’s 80 years old. She’s go go go go go, and shows me we have to continue to be passionate about different things.  They’ve inspired me to work harder and be healthier. Because they’re all so vital, healthy, active and… I need to join a gym.

What differences strike you the most between older New Yorkers and older people in other cities?
The thing about New Yorkers is they’re very active because it’s such a walking city and everything is close by. Older people don’t become as isolated as they do in more suburban cities, because everything is at your feet. It’s easy to be part of a community.  When I moved there I didn’t think it would be the best city for older people, but I realized it is.

Are you planning any other Advanced Style projects?
I’m working on a new book, going more in depth into ladies’ lifestyles. In the first book I didn’t really have the opportunity to interview all the women, so my next book will have more insight into why people stay vital and how they do that. And I travel, photograph and keep on learning about people.


Watch: The Advanced Style trailer

 Click here to visit the “Advanced Style” film website.


13 responses to “Ari Seth Cohen on the Ladies of Advanced Style

  1. Just what I needed.
    Embarking on another career. Love these women and the photographer.

    Gutzi people and full of spunk and life.
    Has inspired me to go to my closet and be who I am, rather than who I have become.

    I have loved hats my whole life. Have tons for them. Just need to wear them. But how with veils? I am a jeans kind of woman.

    I do Glamp my boots, but this is not NYC.


  2. i take my hat and wig off to you!! It’s absolutely fantastic seeing women of my age and older taking life by the wings and flying!!!!! Age is only a NUMBER!!!! I’m so fed up with people,meaning those my age and younger,saying “you need to act your age”. Well, I probably look 62 but I’m sure not feeling it!!!

    1. I love Advanced Style and what Ari Seth Cohen has done for advanced adults. I’m 71 and have never felt or looked old. I have young people approaching me all the time wanting to know how to get old but stay young. Lol. What a waste to be 40 and think you’re old.
      The secret is keep doing what ever you want. Do let society put you in a rocker. What you think is what you become! It’s challenging to buck society ‘s idea of age every single day after you turn 40. It’s all BS. I have many 35 year old men asking me out. Men don’t even care about how old a woman is or how fat but society tells us they do. More BS.
      Anyway, Aris book has changed the advertising industry and Fashion Industry to include women of all ages Bravo!!!

  3. Want to look prettier – dumb word – or rather wear attire which enhances older/old skin etc. then wear soft and warm earthy colors and paisleys and neck scarvess or turtle neccks wwhich blend with skin tones. Bright colors make skin older looking by contrast. Ditto head waear

    and don’t light your house with anything but incandescent lights –
    to save lighting safely the excessive volume of light used nowadays should be greatly reduced instead of denying us the most perfect type lighting which is also bio degradabel.

    Incidentaly decorate.furnish your house with soft earth colors too and pasily likeprints – Light colored walls do not enhance inhabitants appearance like warm colors do – too stark and especiallly for older/old people and also older furniture. Also shows up wear or tear or soil as do LED flureoscent etc. bulbs.
    Oh if you must use those bulbs choose warm whites not cool whites. and no ceiling spot lights.
    It’s all so ovious but too many obey the emperors with no clothes and who can’t see the forest for the trees etc.
    excuse typos please. ….

  4. So wrong – so wrong – ignoring ageism and age apartheid, which these elder women likely are not opposing. Dress is so superficial — trying to look young or stand out by being weird. Should be photographing elders who are homebound, too — or not mobile and struggle to get around with few to help them. These are the forgotten people – the most oppressed people.

  5. Loved, loved this. I was in fashion went to a fashion school after majoring in marketing, some yrs later became a RN. This brought memories of traveling to NYC in 69-70 to view fashion. Now I’m going there to nanny my grandchild & will be on the look out for this beautiful ladies. Will check Ari’s book sounds delightful.

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