Adweek called this a “Comically Savage” election PSA series; but there’s nothing comic about it. This ad series tries to scare Millennials into voting by portraying older people, who vote in much higher numbers, as greedy, selfish monsters. Read about the series and watch the ads here.
At a time when our society is more divided than ever, this series is despicable on so many levels we’ve lost count. Every tired cliche about older people…and some new ones…are on display. All this feeds into a very real and very unhealthy generational dynamic, as this article suggests.
The fact that a group of professionals decided this, of all approaches, was the best way to encourage younger people to vote is appalling…as if older people don’t have children and grandchildren they love and have no stake in the future. This divisive ad series for Hulu, Facebook, Instagram and Snapchat feeds into a disturbing narrative to, unbelieveably, disenfranchise older people by removing their right to vote at say, 70. We are not making this up.
This sort of campaign is, sadly, just the most recent example of ageism creeping into every aspect of modern life. Luckily, there’s some help online to combat it.
Oldschool.info, the brainchild of anti-agism activist and author Ashton Applewhite, is a new online clearinghouse of free and carefully vetted resources (like Senior Planet) to educate people about ageism and help dismantle it.
The goal, the Oldschool.info website says, is to help catalyze a movement to make ageism (discrimination on the basis of age) as unacceptable as any other kind of prejudice.
If you have an ageism-related resource (an organization, a website, a blog, etc.) to contribute to Old School – not about positive aging or productive aging or healthy aging or conscious aging or creative aging, but explicitly focused on ageism – please visit the webpage and scroll down to Messages to share it.